Tag: Stop Being Reasonable: How We Really Change our Minds

Persuasion: Let’s look at it my way

Persuasion, communication and making the world a better place. Cindy Wagman reviews Stop Being Reasonable: How We Really Change Our Minds by Eleanor Gordon-Smith and Follow the Feeling: Brand Building in a Noisy World by Kai D. Wright. Christopher Barry ties it all together with a review of Communication: How to Connect with Anyone by Gill Hasson. Where lies the power of persuasion? By Cindy Wagman (November 28, 2019)…