Tag: Diane Hill

Marketing for People Who Hate Marketing

by Diane Hill (March 3, 2020) This I Know: Marketing Lessons from Under the Influence, Terry O’Reilly, Vintage Canada Paperback, Dec 31, 2019, 304 pp., $12.49 The other day I was shopping online for couches. When I went on social media a few minutes later, my screen was peppered with furniture ads. “Oh no,” I groaned to myself. Unwanted end tables are going to…

Frank talk from grammar to grant writing

Gwynne’s Grammar: The Ultimate Introduction to Grammar and the Writing of Good English, N.M. Gwynne The Only Grant-Writing Book You’ll Ever Need 5th ed., Ellen Karsh & Arlen Sue Fox Grammar as blood sport By Diane Hill (January 29, 2020) Gwynne’s Grammar: The Ultimate Introduction to Grammar and the Writing of Good English, N.M. Gwynne, Vintage, November 26, 2019, 288 pp., $21.00 I…

How we know what we know

Happy September!  Class is now in session. This week, we’ve picked three books that were written to give us the analysis we need to make sense out of the crazy talk that seems to have enveloped our world. In her look at Malcolm Gladwell’s latest book Talking to Strangers: What We Should Know About the People We Don’t Know, Maryann Kerr takes us…